Ray Long's Fishing World
Our Store
Our store is situated in the western suburbs of the Bay side city of Geelong at 105 Shannon Ave Manifold Heights. We’re located just minutes away from both St Helens and Limeburners Point (the two major launching ramps of Geelong) and the beautiful Barwon and Moorabool Rivers. 25 minutes has you at Queenscliff and the famous Port Phillip Heads and a similar time has you at a number of our renowned surf fishing beaches. Wurdi Boluc Reservoir our closest freshwater impoundment sits just 20 minutes away and just on one hour has you at the world renowned Lakes Purrumbete and Bullen Merri.
Ray Long’s Fishing World is rich in history, from humble beginnings starting in a back yard garage at a house in May 1969. Since that time the store has moved to larger premises five times and still the store is bulging at the seams with stock, all moves have seen the store stay on the western side of Geelong. After working in the store for ten years, Brian Long (one of Ray’s sons) took over management of the business and continues to own and run the business today. Whilst the store has traded under a number of banners over the years the Ray Long name has always featured prominently, Brian has great respect for the way his father developed and grew the business to be one of the best in the country.
Our Staff
Brian Long Manager
Brian has worked in the tackle industry for nearly 30 years, and has fished extensively across the world, including landing Nile Perch and Tigerfish in Egypt, trout and salmon in Canada and the USA, tuna, marlin and pelagic species in Hawaii and Fiji, as well as Barramundi and Saratoga in PNG. This is in addition to fishing throughout Australia, including the top end.
Ray Long Founder
Ray started the business to supplement his passion for fishing in the Geelong region in freshwater rivers, lakes and salt water. His vast wealth of experience covers everything in the region including snapper, mulloway, trout, redfin, whiting and his beloved bream. Ray has also traveled throughout New Zealand, Canada and USA and the rivers of south east Queensland.
Jeanette Long Tackle World Pro Staff
Jeanette has worked in the trade for nearly 20 years. Travels and adventures throughout Australia, USA, Canada, Hawaii and Fiji has seen Jeanette catch a variety of species including tuna, barramundi, several species of trevally, mackerel, dolphinfish, sailfish, wahoo, bream, snapper, whiting, trout and Redfin.
Brendan Sheedy Tackle World Pro Staf
Brendan has traveled extensively throughout Polynesia and the South Pacific islands. He has also traveled widespread parts of northern Australia, including the Rowley Shoals. Brendan's true passion is salt water fly and lure fishing, especially chasing tuna, queenfish, barramundi, giant trevally and Australian salmon in our bays and surf beaches.