Ray Long's Tackle World
Our Store
Our store is situated in the western suburbs of Geelong at 105 Shannon Avenue, Manifold Heights. We're located only minutes away from both St. Helen's and Limeburners Point (the two major launching ramps Geelong) and the Barwon River, 25 minutes from Queenscliff and 50 minutes from Melbourne CBD. 20 minutes will see you wetting a line in our closest freshwater impoundment, Wordi Boluc Reservoir and one hour to the world class fisheries of Lake Purrumbete and Bullen Merri.
Ray Long's Tackle World is rich in history, from humble beginnings in a garage at a house in May 1966. Since that time, the store has moved to larger premises five times, all on the western side of Geelong. After working in the store for ten years, Brian Long (one of Ray's sons) took over management of the business. August 2005 saw the store join the Tackle World group, bringing top quality service, knowledge and products together in a nation wide buying group.
Our Staff
Brian Long Manager
Brian has worked in the tackle industry for nearly 30 years, and has fished extensively across the world, including landing Nile Perch and Tigerfish in Egypt, trout and salmon in Canada and the USA, tuna, marlin and pelagic species in Hawaii and Fiji, as well as Barramundi and Saratoga in PNG. This is in addition to fishing throughout Australia, including the top end.
Ray Long Founder
Ray started the business to supplement his passion for fishing in the Geelong region in freshwater rivers, lakes and salt water. His vast wealth of experience covers everything in the region including snapper, mulloway, trout, redfin, whiting and his beloved bream. Ray has also traveled throughout New Zealand, Canada and USA and the rivers of south east Queensland.
Jeanette Long Tackle World Pro Staff
Jeanette has worked in the trade for nearly 20 years. Travels and adventures throughout Australia, USA, Canada, Hawaii and Fiji has seen Jeanette catch a variety of species including tuna, barramundi, several species of trevally, mackerel, dolphinfish, sailfish, wahoo, bream, snapper, whiting, trout and Redfin.
Brendan Sheedy Tackle World Pro Staf
Brendan has traveled extensively throughout Polynesia and the South Pacific islands. He has also traveled widespread parts of northern Australia, including the Rowley Shoals. Brendan's true passion is salt water fly and lure fishing, especially chasing tuna, queenfish, barramundi, giant trevally and Australian salmon in our bays and surf beaches.