Welcome to Ray Long's Fishing World

Ray Long’s Fishing World Geelong is truly your one stop tackle store for all your fishing needs.

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FISHING WORLD UTE


We specialize in all facets of angling, be it soft plastics, bait, lure or fly. From mullet to marlin, bream to barramundi, trout to tuna, we have everything you will possibly need to tackle your preferred species.

We stock all the major brands including being Geelong’s only Shimano Pro Tackle Centre, G-Loomis Pro Dealer, Team Daiwa Tournament Dealer, Sage Authorized Dealer, Scientific Angler/ Mastery Dealer, Waterworks/ Lamson Dealer, Minn Kota & Cannon Dealer. We also stock all the major brands such as Shakespeare, River2Sea, Yo-Zuri, Eco Gear, Owner, Rapala, Berkley, Okuma, Silstar, Lunker City, Jackall, Oar Gee, Plano, Damiki, ABU and the list goes on.

Our expert staff members have fished many destinations all over the world and have a great knowledge of local, interstate and overseas fishing destinations and techniques. We can be of assistance to the novice or experienced angler. Feel free to phone, email or pop in and have a look at our huge product range or to place an order.

Seems virtually on a daily basis new stock is arriving in store, as fishing tackle and techniques are constantly evolving we strive to have all the latest gadgets in stock for all to see. Just the huge range of new soft plastics arriving keeps us always changing our displays. Our weekly fishing reports in the Geelong Independent newspaper keeps all informed of the latest happenings. For a more detailed report and some awesome weekly special subscribe to our in depth fishing report emailed out every week.